Healthcare and wellness marketing insights

Joining the dots: how offsite authority completes your healthcare GEO & SEO strategy

If AI was asked about your therapy area tomorrow, would it cite your brand? Offsite authority is the piece most strategies are missing.

How to craft a healthcare content strategy that delivers results in a search and AI-driven world

How do you define a content strategy that drives real results for both your brand and your audience, in a world where humans and AI are equally important consumers of content?

Is your brand appearing in the AI answer layer? How to measure LLM visibility

Patients and HCPs are already asking LLMs about conditions and treatments - find out whether your content is part of the conversation.

The audience insight that helped a wellness app quadruple conversions

Wellness app Clementine supports women through hypnotherapy, but expanding beyond their loyal user base was a challenge. Together, we helped them find a new way to see and reach their audience.

Why your beautiful product photos might be hurting your Google Shopping results

When premium product photography meets the realities of paid media, the results aren’t always as expected.

AI and the fundamental shift in search that all marketers need to understand

Why AI Mode marks a break from 25 years of search convention – and what marketers need to do next.

Get the most out of Google Ads with value-based bidding 

Advertising in regulated sectors comes with big challenges, but value-based bidding offers a promising new approach.

Google’s Quality Score update: Are your landing pages costing you?

Why healthcare marketers need to think more like behavioural scientists