Our insights

Is your brand appearing in the AI answer layer? How to measure LLM visibility

Patients and HCPs are already asking LLMs about conditions and treatments - find out whether your content is part of the conversation.

The audience insight that helped a wellness app quadruple conversions

Wellness app Clementine supports women through hypnotherapy, but expanding beyond their loyal user base was a challenge. Together, we helped them find a new way to see and reach their audience.

Why your beautiful product photos might be hurting your Google Shopping results

Get the most out of Google Ads with value-based bidding 

Advertising in regulated sectors comes with big challenges, but value-based bidding offers a promising new approach.

Google’s Quality Score update: Are your landing pages costing you?

TikTok’s health revolution: how the platform is shaping the future of health information

Sunsetting Google Analytics: what you need to know before July 1st

Universal Analytics ends July 1st. Learn how to save your historical data.

Digital Trends to Watch in 2024

Navigating the future: AI and tech top our health and wellness trends to watch in 2024

Pharma sites and drug information: what do HCPs really think? [Report DL]

Discover what HCPs are looking for when it comes to drug information and pharma-owned websites.