Our insights

Get the most out of Google Ads with value-based bidding 

Advertising in regulated sectors comes with big challenges, but value-based bidding offers a promising new approach.

Google’s Quality Score update: Are your landing pages costing you?

TikTok’s health revolution: how the platform is shaping the future of health information

Sunsetting Google Analytics: what you need to know before July 1st

Universal Analytics ends July 1st. Learn how to save your historical data.

Digital Trends to Watch in 2024

Navigating the future: AI and tech top our health and wellness trends to watch in 2024

Pharma sites and drug information: what do HCPs really think? [Report DL]

Discover what HCPs are looking for when it comes to drug information and pharma-owned websites.

Digital’s potential for improving health equity

New digital innovations are creating more opportunities than ever before to move us closer to health equity.

Getting audience insights that matter in 2023

Everybody’s Insights Director shares the three must-haves for identifying what your audience wants.

Digital trends to watch in 2023

What should pharma and healthcare marketers be paying attention to this year?