Our report brings together survey data from over 1,000 HCPs to provide a deeper understanding of what HCPs want from drug information and pharma-owned sites.
With 50% of HCPs using pharma-owned sites at least twice a year, and more than half of respondents increasing their usage since the pandemic, there’s never been a better time to focus on this important channel for brand engagement.
Pharma-owned websites play a greater role post-COVID
More than half of respondents reported a change in their usage of pharma-owned websites as a result of the pandemic, representing a greater opportunity for HCP engagement.
What HCPs want
The most sought-after content includes information on prescription decisions and drug administration.
France, Germany and Spain lead the way in terms of overall usage of pharma-owned websites. However, even in the UK (which has the lowest figures), 40% of HCPs report using pharma-owned sites at least twice a year.
Get the full insights
Download our report to get in-depth insights into what resources patients are after and how HCPs can use them to improve patient care.Download report